D19 has received so much mail from High Point - like on a weekly basis. And when I say mail, I don’t mean postcards. I’m talking DVD’s and then today a huge book. I can’t imagine how much money they are spending on this material. The irony is that she’s never been on campus so it’s not like she’s shown a great deal of interest. Part of me wants her to apply just to see how much tuition would cost - lol.
We have have received some stuff from High Point. However, UChicago is the champion of expensive and fancy marketing mailings at our house right now.
Just call them and get them to stop. If you have another child coming up, tell them not to check the box that results in mailings. After our first we didn’t get any at all 
U of Chicago for us too. It became annoying for sure! I’d love to know what their marketing budget looks like.
You would think with all of the applicants many of these schools receive why spend all this money still?
WUSTL. Daily for about 6 months. I don’t even if my child also received texts and emails.
My DD could have wallpapered her (small) room with all the mail she received from RIT.
What I found most amusing was that none of the photos showed the campus covered in snow, and none of them mentioned the tunnels there are on campus to get around during winter weather.
Agree UChicago is out of control in our house. Twin A checked some box that must have said kill a tree weekly. Queens University in Charlotte is the email champion despite her blocking them.
UChicago is also the winner in our house. Well probably a tie with Yale and QuestBridge together as a team. They somehow think with fit the demo to apply through QB and continuously email and mail together. I am not exactly sure how that happened.
Easy, just email or call and have them delete you off the list. Save a tree.
I haven’t seen hard numbers for UChicago’s marketing budget. Anybody?
According to one higher education consulting group cited on Quora, the median cost to recruit a new student at a private university is $2,433. I have no idea if that number is plausible.
I have seen $2300 for a private and $500 for publics. It is a very believable number.
I wonder what costs such a figure includes. According to one 2010 study I’ve seen, “direct mail activities” seem to account for about 10%-15% of total university “marketing” budgets.
Given the high costs of college, it would be nice to see more transparency here.
@eb23282 : Research High Point University on CC. There was a thread within the past year that discussed some negative aspects regarding this school which are verifiable–although I do not recall the details (it may have been about scholarships & COA).
For us it’s been UChicago, Reed, and Yale that have been relentless. Huge books, fancy paper, etc. He never asked for any of it, and there are no plans to apply to any of these schools. The stacks of stuff coming for our S19 has been ridiculous since February, just after he got 34 on the ACT. They must blitz all students above a certain score, as he did not check off that he wanted contact with colleges.
The only colleges that “owe” financial accountability would be publics…much like the difference in publically traded businesses and privately held businesses.
elodyCOH your son did check something. I don’t even remember what it was- it’s been awhile. Anyone know?
@compmom He stopped checking the box after the first deluge from the PSAT. He knew he had very limited choices so there was no point in checking the box.
My son received careful instructions NOT to check the box. As a result, our level of mail was very modest. He was a high scorer on all of the standardized tests.
UChicago mailed only two small postcards, even though he was legacy. So surprised to hear that your kids were deluged by the folks in Hyde Park.
Perhaps schools carefully select students who are less likely to apply, and then open the flood gates selectively?
We never got anything from U Chicago, and that’s almost too bad because I hear their mailings are pretty cool. Our relentless mailers come from ASU. And btw High Point isn’t exactly anyone’s top pick for a college, so they probably have to have a bigger marketing budget than usual.