The University of Oklahoma recently launched an app for students applying to OU (presumably targeted at those for whom OU is a clear first choice). I have no idea how helpful it will be for special case students or transfers, by my ad com friend is excited by the prospect that the app will reduce her workload.
[Here’s](http://www.ou.edu/content/oneuniversity/oubound.html)a more in depth explanation of OU Bound.