I will post here for the benefit of other users. I hired a private consultant because I wanted to be sure that our D’s app was as good as it could possibly be. D is the “average” excellent kid (if you have seen that thread) and doesn’t have anything that makes her stand out. She has excellent test scores, grades, many APs, SAT2s, etc… Her ECs were not inspiring: musical instrument for many years, volunteer work, several clubs, a minor leadership position, a small and short internship, etc… (She is actually a good artist, but absolutely, positively, refused to submit any kind of work. I will always think that was a mistake, but it doesn’t matter anymore, she is going to college.)
My first action was to post on local parents forums and ask for word of mouth references. The person I ulitmately hired was one of them. I also contacted a few people I found online.
I already knew much much more than the average parent, because by the time we first saw the consultant, I had spent many hours on this site, and others, and had a very good idea of how the process worked. I contacted about ten people, spoke to five or six. I wanted someone who would charge by the hour, because I already knew a lot, plus we already had a fairly comprehensive college list. Many consultants charge thousands for a package, which is more a start to finish thing. They ran about 5k for full packages. My choices for consultants were quickly made smaller by not wanting someone for a whole package. I went with a very experienced woman who had been a counselor a top-ranked high school nearby.
So, what did she do for my D? She did tell us a lot of what I already knew. Not money well spent. She spent a lot of time helping my D with the essay, especially with just trying to help her find a topic to write about, which was in fact totally wasted money, because my kid scrapped the whole thing and never ended up using any input from the advisor. The advisor did try hard to keep my D to a schedule, which my D completely ignored, so wasted money there, but not the advisor’s fault. The advisor gave us very useful maps with colleges located on them, (and only colleges,) those are useful. Good money. She gave us copies from a book of recommendations for majors at all colleges, that usually only counselors buy. Good money, because we used those recommendations to help firm up the list. She also steered my D towards two particular colleges she thought were a good fit, and to her credit, my D is going to one of those colleges. So I guess that was good money for sure. By far, the most important thing the advisor did was sit down with D for a full two hours while my D filled out the Common App. She told us the best way to word things, what to prioritize, and how to make things sound impressive. She discussed all areas of the Common App, so that was the best money spent, for sure. She gave a lot of advice about interviewing and did mock interview sessions with D, which I think were useful. D is shy, and being forced to talk to strangers is something she did need help with. The advisor was also very good about answering questions as they arose, and she was very thorough in her responses. I emailed her many many questions, even months after she and my D had their last meeting. It was useful having someone to ask who would give a knowledgable answer.
The $64,000 question is, was it worth it, for our family? On whole, I don’t think so. I might have given a different answer if my D had stuck to the advisors timeline, and actually used her input for the essay. If a kid is receptive to that kind of thing, it would be more worth it, so it’s possible that my kid was part of the problem. Interestingly, now that I have read what I just wrote above, maybe she was a little more worth it than I thought, but not the nearly 2k I spent. I could have done the whole thing without the advisor, BUT, I only say this because I took it upon myself to obsessively learn everything I could about the process. I am fully aware that there are many parents out there who don’t have the time or inclination to do the amount of work that I did to guide my D through it all. Even after the advisor was no longer working with us, there was a lot more that had to be done. It seems crazy to think now about how time-consuming the process is. It is totally possible that hiring a private advisor will be worth every penny to a different family.
Finally, it is clearly beneficial to have someone who knows what they are doing, even if it’s someone not professional who has already been through it, to review the Common App before hitting submit. What you are paying the advisor for all leads to that moment. D was accepted to 8 of 12 colleges, and WLed at two, so that’s a pretty good outcome. I am not 100% sure she would have done so well if we hadn’t had good advice while filling out the app.