It’s typically a parent that initiates the contact. I’ve had each of my daughter’s interviewed/profiled in the local papers once, and then stuck to the school’s website/FB/Twitter/newsletter thereafter. I know CTY, Duke TIP and others we’ve been involved with provide “fill in the blank” releases, and contacts at local papers are easy enough to find. TV seems a bit much when literally thousands of students score 36 (not to minimize the great accomplishment)