<p>Hi there everyone, I'm a member of the Princeton class of 2010. I just joined today but I've been lurking on these boards for about a year now.</p>
<p>I can't say I buy much into the US News and World Report rankings, and I definitely didn't choose Princeton because it was considered #1. I don't really think the rankings are that significant, and the only thing I really notice is if a school rises or drops dramatically in ranking over one year. That said, I was interested in the article that Byerly has quoted so many times, so I googled it. I'm sure this has been done before, but I just wanted to post the article in full, because it seems to me that Katz's remarks are being used somewhat out of context.</p>
<p>"Harvard. Just the name exudes superiority, if not smugness. From its "Veritas" coat of arms to the Georgian-era brick edifices that dot its campus, everything about this storied institution, founded in 1636, smacks of that most un-American trait, elitism.</p>
<p>As Harvard prepares to confer degrees on yet another batch of graduates Thursday, academic experts scratch their heads at how this institution maintains its reputational dominance in an era of academic parity. But a marketer would understand the Harvard aura in a nanosecond: It's the ultimate brand, at least in the academic world.</p>
<p>"There isn't any doubt that brand matters and that Harvard is the prestige brand," says Stanley Katz, director of Princeton University's Center for Arts and Cultural Policy Studies. "It's the Gucci of higher education, the most selective place."</p>
<p>Never mind the price tag (upward of $40,000 per year for tuition, room and board), or the fact that guides such as the U.S. News & World Report ranking of colleges and universities say the differences between Harvard and other top-ranked schools are microscopically small. The gulf that separates Harvard from the rest in terms of reputation remains enormous.</p>
<p>"It used to be the case that of students who were admitted to Harvard and Princeton or Harvard and Yale, seven of 10 would choose to go to Harvard," Katz says. "It may be more now. There is a tendency for the academically best to skew even more to Harvard. We just get our socks beat off in those cases."</p>
<p>Why does Harvard continue to dominate its rivals, at least in terms of reputation? It's not as though its degrees guarantee great jobs. According to research from the University of Pennsylvania, the percentage of top executives at Fortune 100 companies who were Ivy League undergrads dropped from 14% to 10% from 1980 to 2001.</p>
<p>A study by Spencer Stuart, the executive search firm, shows that as of 2004, Harvard no longer owns the No.1 ranking as the university attended by the most CEOs of Standard & Poor's 500 companies (just under 4%). The school that caught up to it: the University of Wisconsin.</p>
<p>"The Ivies and other A-league schools have a lot of prestige because they're supposed to open doors and lead to successful careers. But people who believe that are fighting the last war," says Loren Pope, author of Colleges that Change Lives, a book that extols the virtues of small liberal arts colleges. "Parents who expect the Ivies to ensure their kids' success are going to be disappointed. The old-boy network isn't much good in an economy like this; it's competence that counts."</p>
<p>But George Bradt, a 1980 Harvard graduate who runs a consulting firm in Stamford, Conn., says his degree matters. "It's always been that little edge," he says. "Say you have two candidates for a position, and it's really close. One guy is from Harvard, and the other is from Podunk University. The Harvard guy is going to get the nod."</p>
<p>High school seniors seem to agree: 22,796 applied last year for admission to the Harvard College Class of 2009, a record. The school accepted only 2,074, or 9.1%. It's that kind of selectivity, says Katz (a 1955 Harvard alum), that gives Harvard a measurable advantage over other top undergraduate programs. "I firmly believe that the crucial things you learn as an undergraduate are through your peers and from your peers, and at that, Harvard is (unsurpassed)," he says.</p>
<p>A sampling of Harvard graduates from the Class of 1980 bears out his thesis. A quarter century after they left Cambridge, Mass., to embark on their careers, many say that the most important part of what they learned at Harvard occurred at the dining hall or in the dorms or on the athletic field, not in the classroom."</p>
<p>Basically, what I got from the article is that Harvard may have a reputation for excellence, but no one really knows why people continue to choose it over similarly excellent schools. As PtonGrad mentioned, the article specifically said that academic experts don't know why Harvard's reputation persists. This article is not praising Harvard's superiority. I don't think it's necessarily something to be proud of that people associate your school with smugness and elitism. Of course, I'm going to Princeton; I've been getting jokes about elitism since the day I got my acceptance letter.</p>
<p>I think one quote from the article really says it all:</p>
<p>"But George Bradt, a 1980 Harvard graduate who runs a consulting firm in Stamford, Conn., says his degree matters. 'It's always been that little edge,' he says. 'Say you have two candidates for a position, and it's really close. One guy is from Harvard, and the other is from Podunk University. The Harvard guy is going to get the nod.'"</p>
<p>I completely agree with this statement. However, there is a great difference between a top school and "Podunk University" and I don't think that someone who went to Harvard would necessarily have any great advantage over a similar candidate from Princeton, Yale, Stanford, Williams or any other top school.</p>