However, “need blind” (for individual applicants) is enough of a marketing tool that a college may be reluctant to drop that claim. But, as noted above, there are plenty of admission correlates to financial neediness or lack thereof, so that adjusting how they are weighted in admissions can allow the college to tune its incoming class’s financial aid profile while still being “need blind” for individual applicants (even though all colleges that offer their own financial aid are need aware with respect to the class as a whole).