Whatever words one wants to use, College A is not necessarily equal to College B.
Even within A and B, which major is stronger can differ.
The difference comes from the Professors - they may all be “good,” but who has “great?” And can “good” or “great” teach or research well without good funding and equipment? Teach, perhaps, but research? That’s iffier.
Then the difference comes from the students. A school full of high academic kids is going to have stronger entry level classes than a school of not-so high academic kids. Even “great” professors can only teach beginning at the level of students that they have - plus, students themselves are not equal. Some literally have more academic talent than others in the same way not all football players are NFL bound.
Students also often prefer being at their own level academically. Those who are quite talented love to have others at their level to converse with. They are less enthused when they have to slow down, esp if it’s due to lack of preparation from their classmates (that doesn’t end at high school - not everyone does the reading, or homework). Those who aren’t top of their class can get intimidated by those who are, causing them to feel less worthy. They don’t even have to actually be less talented - it could be a poorer foundation from high school - but if they think they’re “lesser,” it can easily be self-fulfilling.
Do we assume all sports teams are equal? Many are competitive with each other and could win/lose on any given day, but some are actually superior to others due to who’s on the team. Same goes for colleges. Will someone want to go to the superior school to sit on the bench and never play? Not likely.
Pick the school for the student based upon the student and college.
To find good fits, look and see what the profs are researching (if research is important) or where recent grads have gone. If you’re happy with what you see, then it’s likely a good fit. If not, look at other options.
No single school is always at the top. Pending major, what school is at the top could be a relatively unknown school. Pending student and their goals, there could be many “teams” to choose from all essentially good, or a few. Then add money into it all.
ETA: I had three boys, all great kids. One was far more into academics than the other two. That one could have gone anywhere and done well, but he was able to pick a school that truly fit him. The other two would have been miserable at his school so are glad they went where they chose. All three are successful, self-sustaining adults.
My top kid’s peer went to one of those “lesser” schools because it was free for him. He later wished he hadn’t after comparing notes. There were fewer opportunities for him and the academic socializing wasn’t as good. That said, both kids are doctors now quite happily living their lives. Success can come from anywhere, but the journey to get there is not the same.