<p>IBClass - I agree completely about being in NYC - that’s a huge draw for students. </p>
<p>In terms of being “an ivy,” again, this is a problematic and very subjective way to figure out differences between one school and another. A number of other schools - Stanford, Duke, Williams, MIT etc. do extremely well in terms of student recruitment and “popularity” without this tag. On the other hand, I went to UPenn for graduate school, and the school certainly seems more unknown than many of the other “top 10” schools such as a Duke or MIT. Being an ivy or not does not always guarantee a higher level of recognition. </p>
<p>The Ivy League now is more or less a proxy for a top school. Chicago certainly stands as a top school in terms of financial resources, academic reputation, rankings (as subjective as they may be), etc. Chicago’s “popularity,” however, does lag behind many of its peer schools, and I’m suggesting that the reason for this is more nuanced than the standard “it’s not an ivy; it’s too rigorous” approach. I don’t know exactly what the answer is, just that sometimes people get too simplistic about it.</p>
<p>In terms of subjective factors amongst fickle high school students, maintaining its standing in US News, continuing to drop the acceptance rate to give off the perception of eliteness (a tool used quite well by Penn and Duke and their ED, big-numbers admissions approach), and continuing to enhance the student life of the College should serve the school well. These aren’t factors that make a great college, but they are factors that students care about a decent amount. Chicago has just recently begun playing this game (whereas Duke, UPenn, etc. have been doing this for years). </p>
<p>(Quick Note - I also think the U of C should try to make a bigger splash in the city of Chicago as well - right now the U of C’s footprint in the city itself is far too small. There’s no reason for Northwestern to enjoy a better presence in the city than U of C. Emphasizing the relationship between the U of C and a world-class city could work well for both the school and the metropolitan area. Certainly, a successful bid for the Chicago 2016 Olympics would be HUGE here.)</p>
<p>I expect, with the maintenance of the factors I described above, in ten years or so, the standard refrain of Chicago “not being an ivy; being too hard” will not be uttered nearly as much. Chicago may continue to lag in popularity, but I hope the discussion becomes more detailed.</p>