<p>uc_benz,</p>
<p>HS students hardly making college decisions in a vacuum, they have a tremendous amount of resources available namely:</p>
<ul>
<li>Parental guidance (or do parents know nothing as well?)</li>
<li>College counselors</li>
<li>Teachers</li>
<li>Older siblings</li>
<li>Immediate and distant family (uncles, aunts, cousins, etc.)</li>
<li>Alumni</li>
<li>Peers</li>
</ul>
<p>Further, this is perhaps THE MOST important decision that any normal HS will have made in his/her life up until this point. Don't you think that there will be some measure of due diligence done? We are talking about a decision which will affect that person's life for a minimum of the next 4 years (and likely to some measure beyond). Not to mention the financial costs that come with this decision. </p>
<p>And more to the point, highly motivated students, high achievers (i.e. students selected in this particular survey) KNOW. They do their due diligence. </p>
<p>It makes me want to laugh out loud that UC_Benz's reaction to a study that actually produces a fairly honest picture of how people generally rank the prestige / reputation of academic institutions : "ah, what do HS students know? They don't know anything."</p>
<p>Let's take your analogy a step further. Let's take that HS student that has now matriculated into a college (any college doesn't matter as long as he/she stays there for a full 4 years). Once that HS grad is now a college grad, let's ask you same set of questions: "what does that college grad know about 99.999999% of other colleges out there outside the college he/she graduated from? how many times has he/she traversed the country to spend significant amounts of time at a broad cross-section of universities?"</p>
<p>Further, let's ask the same set of questions at later stages. "What does a college grad know about working in the real world? About Wall Street? How many times has that person spent a full work week living and breathing in the rat race?" According to you, since there is no "tangible" experience, hence that college grad is making a decision void of any real understanding and, further, has no resources available to "get smart" on these areas. </p>
<p>You have to ask yourself then, why is it that year in and year out the same leading firms get the most amount of applicants? Further, why do certain grad schools get the lion's share of applications from highly qualified college grads?</p>
<p>Because all of these institutions share one common and important trait (be it a college, corporation, graduate program, etc.) - namely, a reputation for excellence. You don't achieve that - and perhaps more importantly, you cannot sustain that without due merit.</p>
<p>To take your own analogy about why someone will choose Harvard over Chicago. Yes, there may be instances where a person makes that decision b/c that person knows nothing about Chicago. But more likely than not, this decision is made because Harvard IS IN FACT BETTER THAN Chicago. In terms of overall reputation and prestige. The overall quality of the student body will be higher and come graduation time the Harvard degree will carry more weight than a Chicago one (to what degree is of course debatable).</p>
<p>Give or take a spot here and there, this ranking is spot on IMO. At a minimum, it is a way more realistic ranking than the USNWR ranking - which is a complete joke.</p>