<p>I don’t think yield necessarily tells you all that much because so many factors go into it. The University of Nebraska-Lincoln has a yield somewhere around 80%, crushing the likes of UVA, but that doesn’t mean it’s a better or m"more popular school." But one reason UVA’s OOS yield may be higher than many publics is that it’s one of two publics that meet full need for OOS students. The other is UNC-Chapel Hill. But I’ve heard UVA may discontinue that policy because it’s proving too expensive. In fact, I’m pretty sure I read that on CC, probably from barrons, but I don’t have any independent substantiation.</p>
<p>Virginia doesn’t send that many students to OOS publics. In the fall of 2010, for example, only 27 Virginians enrolled as freshmen at Michigan, compared to 104 from Maryland, 122 from Pennsylvania, 234 from New Jersey, and 361 from New York. But that same year only 2 Michiganders enrolled as freshmen at UVA, so while the volume of trade between the two states is modest, it is mostly unidirectional.</p>
<p>Also in 2010, 55 Virginians enrolled as freshmen at UNC-Chapel Hill, while 31 North Carolinians enrolled as freshmen at UVA.</p>
<p>UVA does enjoy favorable terms of trade with Maryland: in 2010, 121 Marylanders enrolled as freshmen at UVA, while only 38 Virginians enrolled as freshmen at UMD. Another 18 members of UVA’s freshman class came from the District of Columbia–almost as many District residents as enrolled at Michigan (19).</p>
<p>On the other hand, Penn State outpulled UVA by a wide margin in the two way trade: in 2010, 137 Virginians enrolled as freshmen at Penn State, while only 61 Pennsylvanians enrolled as freshmen at UVA. (I assume some of this reflects differing admission standards; very likely some fraction of the Virginians enrolling at Penn State didn’t get into UVA, while Pennsylvanians rejected by Penn State are far less likely to be accepted at UVA).</p>
<p>Not sure what all this tells us, but I find the numbers interesting.</p>