<p>I think they’re not just about enticing students, although of course they are often set up in such a way to seem targeted towards prospectives. I think they might also play a role in making alums feel good about the school and connect them with what’s currently happening on campus (beyond just the athletic program). Which of course can help when it comes to asking alumni for support.</p>
<p>I have seen my alma mater’s ads dozens of times, yet I will still stop what I am doing (or stop the fast-forward) to watch them again. And get choked up every time.</p>