<p>//At UW, the projects have a real social agenda: in information design, they organize charts about childhood obesity, in exhibit design they make an exhibit that educates people about the dwindling salmon population, thesis projects include studying the public's reactions to political posters, and a collaborative project with the university staff creates a website that will be the portal to all of UW's sustainable efforts. At other art schools, typical projects include wine bottle lables, posters for theatrical or musical events, and cd album covers.//</p>
<p>Yes you can say there are two sides to design; one is that it is a public service in that it makes information available to people so that they may make the best possible decisions for themselves, or that it makes things useful; something that is hard to use, is less useful. Aesthetics are important as well as is craft. Learning to use the tools to a high degree of proficiency in order to present a solution that appeals to the tastes and values of the audience makes the information more useful in that it stands to communicate with greater autheticity.</p>
<p>You may be interested in reading The First Things First Manifesto, 1964 which was reiterated in 2000.</p>
<p>1964: <a href="http://www.xs4all.nl/%7Emaxb/ftf1964.htm%5B/url%5D">http://www.xs4all.nl/~maxb/ftf1964.htm</a>
2000: <a href="http://www.xs4all.nl/%7Emaxb/ftf2000.htm%5B/url%5D">http://www.xs4all.nl/~maxb/ftf2000.htm</a></p>
<p>The first printed "political" poster or leaflet? Perhaps Martin Luther's 95 Theses.</p>
<p>Once upon a time Graphic Design was called "Commercial Design" because the profession developed during the industrial age, when competitive products and services began to be manufactured and thus differentiated. </p>
<p>During the early 20th century, posters were used by many to inspire political, economic, social change; the Bolshevik Revolution in Russia, the Nazi Party in Germany. An interesting contemporary designer is James Victore: </p>
<p>Presently, many call graphic design, "Visual Communications" because the practice of design is understood to be, or recognized as, a language unto tself, used in commercial practice or for the good of humanity. A program like this is likely to discuss visual communications theories which can be applied to design regardless of the intent.</p>