That’s one way to look at it. The other is that the college is “generously” agreeing to let you keep more of your own money by offering an unusual price discount – but only if you buy the car … ummm, I mean enroll in the college … today. The question is whether the deal is so good that you are willing to forgo further shopping. And the secondary questions are why the salesman won’t hold the price on long enough for you to shop some more and whether that might cause one to question the product.