Honestly, my DD’s favorite marketing from a school wasn’t even really marketing - or maybe it was. She appreciated the handwritten thank you notes she received from the admissions counselors at Drake University and Hastings College. She still has the Drake thank you card pinned to her whiteboard.
As far as glossy brochures, etc. - for some reason, she really liked the one from Louisiana State. She likes tigers, though.
Central College, Macalester, and Beloit have reached stalker status with us - she’s tired of all the postcards.