Schools with the Best/Worst Marketing

[EllieMom]

The choice of what to see / showcase on a tour (and what to skip) is marketing. The language the tour guides are trained to use is marketing. The extent to which the campus is “branded” with colors and signage is marketing. if a college coordinates with other colleges in putting on a local program, that is marketing.

When discussing my daughter’s summer job as a counselor for her school’s precollege program, one of the things I emphasized was that her job was basically a marketing position.