I agree with @MatzoBall that Carleton’s video was kind of intense, but I really liked the mailings I got from them. One letter in particular came with a list of multiple choice questions about college preferences in which you could check off the box that applied to you and mail it back to them for the school to see how well you would fit. Each question had three options: two that were pretty broad but total opposites, and one that applied specifically to Carleton. For example, under size of school, the options were: large, small, or 2,014 students (Carleton’s undergrad enrollment). It was quirky and bold, but also made me chuckle a little bit.
On the other hand, I really hate the marketing from Central College, my dad’s alma mater. I know that they have a special interest in me as a legacy student, but they don’t fit my preferences at all, and I’ve shown absolutely no interest in them, yet they still send me mailings 3-4 times a week.