Schools with the Best/Worst Marketing

Ohio Wesleyan did a very good job – interesting / varied emails, glossy & informative mailings with a recurring theme, etc. Their honors weekend was really top-notch, well organized and food everywhere. Very friendly & hospitable.

Wells paid $ for my daughter to visit, which I guess I’d call marketing! More to the point, they noticed from her paperwork that it was her birthday and custom-made her a card & dessert for our luncheon, and did a lot of very personal things. I’ve heard that they are very personal to everyone, which they can be as it’s a tiny school.

The best swag, by far, came from Agnes Scott. D heard she was accepted by unwrapping a tissue-paper wrapped jewelry box with a Scottie pin. There was also a Scottie key chain as acknowledgement of her application, and a few more nice things along the way, all of which gave us warm-and-fuzzies.

It’s probably worth noting that she didn’t end up chosing any of these, they weren’t even top 5.

Other D got a lot of stuff from Harvard and UChicago, all super nice, but she just she just said lol & pitched it rather than waste the app time and fee.