@rienrah exactly - the safest “safety” my kid looked at had a listed admit rate of something like 43 percent, but the test scores and other things showed that it would have been a slam dunk. He didn’t end up applying, precisely because we just weren’t impressed with the students it seemed to attract; it wouldn’t have been much of an intellectual or personal match. Whereas the LACs he applied to (including Beloit, go turtles!) were less selective on paper but more of a reach because he’d need enough merit aid to actually consider them.
If you really want a “selective” school – on paper – Liberty claims 21 percent and is listed on big future as “most selective.” I can’t figure out how they tweak that data, because it used to be around 90 percent and then suddenly, bam, “most selective,” while the student stats are still really low.