Scratch, sniff, and apply! What will they think of next?

[Godspoken]

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@Roger_Dooley

Actually, a good portion of the effect will be unconscious. Adding the scent will make the brochure and college more memorable, though I wouldn’t count on a huge lift in apps from that.

Exactly. That’s the point of most advertising. No one, for example, is going to get a Verizon cell phone plan because they bought the Verizon Center. But it’s going to make people think about Verizon more.</p>