<p>
I’m pretty sure Reed’s scratch n’ sniff would cause application numbers to go sky high.</p>
<p>Sometimes I think that if a college really wants to increase their application/enrollment numbers they should just have a few pictures of what really happens on Friday or Saturday nights. </p>
<p>In all seriousness, in Hendrix College’s application, they ask students what their favorite candy bar is. I put down Twix, and a few weeks later, after I was admitted, a king sized bar of Twix came in the mail. Even though it was clearly a gimmick, Hendrix immediately moved up on my list.</p>