<p>Well, I’m not so sure you know much about the people who apply to UChicago. A lot of my friends who applied to Northwestern, Duke, etc, refused to apply to UChicago simply because of its reputation for rigor, lack-of-fun, geekiness, etc. The same people applying to Uchicago did apply to places like Harvard, Brown, etc, but were really far and in-between from the general popularity of places like Duke, Cornell, Columbia, etc.</p>