<p>gaDad’s post is primarily from the perspective of the student.</p>
<p>Let me take the other side – the adcom’s side, who is concerned with yield as well as suitability –</p>
<p>it means the adcom can see how much the applicant values the school, and if accepted, will likely attend. This might be indicated in the “why us” question by detailing how and why this school is the best choice for the applicant. That detailing might include impressions gained from visits, reports from friends who are doing well there, conversations with professors in the chosen major field, resource strength in a more obscure major like Linguistics, legacy status, etc.</p>