[quote]
Dean Tsouvalas, editor of StudentAdvisor, recommends in a recent blog post that students use social media to their advantage.</p>
<p>He suggests following the school's Twitter feed or "liking" its Facebook fan page. Students also can post a video resume on YouTube or blog about volunteering efforts or other extracurricular activities and provide a link on their applications.
[/quote]
A "professional" advice on how to game the system a little further?..</p>
<p>I think schools like to have twitter followers and facebook likes because it increases their own visibility (when you follow someone or like someone, that gets advertised to your friends, plus it just increases the schools overall presence on the internet). I doubt it really has that much affect on your admission. Now, making a YouTube video or a video resume, if you can make a really compelling video, that might be a nice thing to include. I doubt a blog post would really do very much. After all, that’s not so different than writing an essay about your volunteer opportunities. But a video could show you’re creative and willing to go the extra mile, if it can be done well. Just as including a sample of your artwork or music can be helpful.</p>