<p>What % of kids are on financial aid at Williams, anyways? It seems to give decent aid as I know some relatively high income families get some money from there."</p>
<p>It’s roughly 50/50, but quite a few of the second 50 are those getting the fluff $5k in lieu of loans (COA will go up a bunch each year, so it really costs the college hardly anything). They have increased Pell (that is low-income) students in the past several years, though not to a particularly high level, and added international students. The number of middle income students (small to begin with) is basically flat, and not much different than 40 years ago. (I’m willing to bet that, like H., that’s where they get the bulk of their spectator sport athletes, but of course they won’t release any data on that score.) </p>
<p>Williams is a somewhat special case as regards admissions. Because it is so rural, it has had some difficulty in getting top-flight minority candidates to attend over the years (relative to other top colleges). So admissions are basically in two tiers. They accept a huge 45% of their class ED, and with a 40% acceptance rate - they lock in students who specifically want to be there (close to 100% yield), and then have a 10% or less acceptance rate in the RD round, with a pretty low yield. This approach also allows them to rationalize their financial aid budget, as they know precisely how much they’ve “spent” on almost half the class before they begin RD admissions.</p>
<p>“Sarah Lawrence should not be charging what it does, IMO, but I can only assume that their cost analysts see no reason to drop the sticker price to a lower level…”</p>
<p>I imagine they think they are charging what the market will bear, though since they aren’t a market leader, I doubt they will ever find out. Certainly as the COA at prestige privates has gone up, so has the number of applicants.</p>
<p>“Perhaps that is the case for the top 0.1%, but not for the bulk of the households who are considering sending their kids to college (including the state universities that enroll most of the four year college students).”</p>
<p>As I wrote, top 5% (“their traditional market”), but only for the prestige privates (which, if they - including all the Ivies and top LACs - all disappeared from the face of the earth tomorrow, wouldn’t make much difference in the total college picture.)</p>