<p>My D's high school, through 2010, always had very high admission rates at Northwestern and the University of Chicago, in the 40 to 60 percent range at both schools most years. Last year, those rates plunged, and this year, they fell even more.</p>
<p>At a meeting of our parents' association this morning, the school's director of college counseling shared some insight. FWIW, here's what she said.</p>
<p>She said she talked to highly placed admissions reps at both schools.</p>
<p>At UChicago, she said, it's all about yield. The admissions department is under pressure from the president of the university to improve yield.</p>
<p>Why? She asked rhetorically? Because yield factors into the school's USNWR rating; which determines how good a college is perceived to be by the general public; and college presidents care a great deal about that.</p>
<p>So the University of Chicago has adopted a practice of turning down the very top applicants, who it believes will almost certainly turn down Chicago if they are admitted to an even more prestigious university. (She said she was told this, explicitly, by her admissions contact.)</p>
<p>Shocking enough (that they would admit it, anyway) - but then she told me she had had conversations with the admissions staff during the selection process - and they were asking her about candidates, "If we admit this student, will they come?" (She said her response was: "How would I know? I'm not the kid's parent!")</p>
<p>She also said that UChicago, because of its concern about yield, is highly likely to go ED or SCEA, perhaps as soon as next year.</p>
<p>Apparently the strategy didn't work, at least not with the students from my D's school. They admitted 10 of 33 applicants - and 2 will enroll.</p>
<p>(Off topic: I talked to the mother of one of the students who was admitted and is not going. The deal-killer - when the student had to submit to a grilling by an armed security guard when she wandered into a classroom building to get a drink of water during an accepted student visit.)</p>
<p>On to Northwestern.</p>
<p>Northwestern's overall admission rate this year, according to the counselor, is barely half what it was in 2010 - from 28% in 2010 to 18% last year to 14.9% this year. The strategy there, she said she was told, is to lower NW's admission rate to Ivy level, again to raise the USNWR ranking. That's why they joined the common app - to generate more apps. It appears they have been successful; their rate is now comparable to the so-called "lower" Ivies. The average ACT of admitted students this year, she said, is 34.</p>
<p>Hey, if this keeps up, their ranking (now 12) will climb, and a certain frequent poster, a Northwestern alum, will no longer need to remind us that as long as a school is "top tier," it doesn't matter where they are in the tier.</p>