Sports Marketing and Management

<p>Well Indiana is back on my college list, and I'm very interested in their sports marketing and management program. </p>

<p>My ultimate goal is to be a Sports Agent or to work on the executive side of things for a NFL team. I'm assuming the Colts would be my most likely option if I went to Indiana.</p>

<p>So my question is, would the Sports Marketing and Management major be more desirable than a degree from the business school, if I want to work in the sports industry?</p>

<p>The sports marketing and management major is offered through the Kinesiology department, I believe. It's one of the best sports management programs in the country--along with the ones at Syracuse and Oregon.</p>

<p>For more info on this, contact either the Sports Marketing and Management department at</p>

<p><a href="http://www.indiana.edu/%7Ekines/undergraduate/marketing.shtml%5B/url%5D"&gt;http://www.indiana.edu/~kines/undergraduate/marketing.shtml&lt;/a&gt;&lt;/p>

<p>or A2Wolves6 here on CC--he's in that program right now.</p>

<p>I understand the people who run the program have great contacts with the Houston Oilers and also with the Dallas Mavericks (makes sense because the owner, Mark Cuban is a former alum and strong Indiana University supporter).</p>

<p>Anyone know if it's possible to double major in sports marketing/management and regular marketing from kelley?</p>

<p>yeah, I'm interested in sports management and finance. is that possible?</p>

<p>If you look at the website I listed above, you'll see that 6 of the required courses you take are the same ones you are required to complete as part of the Kelley School of Business requirements. For this reason, I would be very surprised if it was not possible to double major.</p>

<p>P.S. Please note that the degrees would be: (1) a B.S. in Kinesiology with a Sports Marketing and Management Minor, and then you would double major with (2) a B.S. in Business Administration with a major in one of the following: Accounting, Economic Consulting, Public Policy Analysis, Finance, Finance-Real Estate, Legal Studies, Business Economics, Management, Marketing, Computer Information Systems, Entrepreneurship, Business Process management, or Operations Research. I think International Business and Business Information Systems are then not allowed as majors.</p>

<p>Look at the websites above and here:</p>

<p><a href="http://www.kelley.iu.edu/ugrad/academics/departments.cfm%5B/url%5D"&gt;http://www.kelley.iu.edu/ugrad/academics/departments.cfm&lt;/a&gt;&lt;/p>

<p>to make more sense of it.</p>

<p>Well, if you are interested in majoring in Sport Management and Business, what you need to do is what i'm doing, and that's a dual DEGREE. It's not like you have the same prerequisites for both business and SM, and then the only courses you take that are different are the major courses. It's hard to do. I'm doing the dual degree program, and my total credit hours for 4 years are 143. I'm taking 18 credits this summer, took 17 in the fall, and 16 in the spring. I'm doing Management and Sport Marketing and Management, and that's mainly because Management is broad, and the least amount of credits at IU for a business major (only 15 I believe). Finance is around 30, I think it's pretty much impossible if you want to do Finance and Sport Management, unless you want to spend 5 years here.</p>

<p>I would strongly suggest, unless you want to take courses during the summer, to major in one school and minor in another. Minoring still enables you to use the career services at the other school, so you will be able to get the contacts, make your resume available to employers, etc. The Sport Management degree requires you to minor in Business, so you will have the Kelley name on your resume. </p>

<p>The best bet, and what my advisor told me to do that I ignored, would be to get the Business major and the SM Minor. You only have to take a few courses for the SM minor, it's very doable with the Finance major, or any major in Kelley. Sports is all about contacts you make, it's near impossible to land a job in the sporting industry just by applying for it online. You have to know someone, they have to like you, and they'll hire you. There are 100 applications for every 1 position, the person who gets the job is the person who networks. There typically is no huge preference between a business and Sport Management degree between employers. I know that the school of HPER has amazing connections with sports teams, and that getting an internship is all up to you taking advantage of the opportunities presented. Next year the baseball winter meetings are in Nashville, and they're driving down there to network and get internships. Last year they went down to Orlando, and all 18 kids who went got internship offers. It's easy to intern with the athletic department at IU, it's basically just a "I want an internship" application, and you're in.</p>

<p>If you are interested in being an agent, you are likely going to have to go to some sort of Sports Law school. I know that Indiana has a good one, Marquette has a huge Sports Law school, Michigan, others too. You'll learn the top sports law schools in a class you take that's an intro to the sports careers.</p>

<p>The Kelley degree is a LOT better than the SM degree. Kelley has connections to businesses that are phenomenal, business that come to recruit on campus. If you get that Kelley degree, you'll be making 50K when you graduate, easy. Then you go to grad school, and you'll be making 100K. It's not like that in sports - the jobs do not pay well. Starting salaries are 18-25K. You do go much higher after a few years, especially if you attend graduate school, but outside of that, careers mainly consist of ticket sales and working your way up to the positions you want.</p>

<p>Thanks for the information.</p>

<p>A2Wolves6 - What type of career are you looking into with your degrees? Do you see yourself using the Kelley degree or the SM degree in the future?</p>

<p>bump...i would like to kno</p>

<p>Look, it's not about the degree. I spoke about this in my long paragraph. It's all about who knows you and who likes you. I am not attending Indiana because it's a great sport management school. Heck, a bunch of the top SM schools aren't schools that 95% of the public would consider to be "great" schools. Rather they are schools that have the alumni network that can get you a job. A lot of people have this weird idea that employers will be at their feet begging them to work for them because they have a sheet of paper that says they can. It's not. That's not why you go to college. School is all about making contacts and taking advantage of opportunities when they present themselves. </p>

<p>The sports industry isn't like the business industry. You don't post your resume online only to later have offers waiting for you for lots of high paying jobs with different companies. Everyone wants to be a GM. Everyone wants to work for the NFL, the NBA, or the MLB. There's 32 businesses you can work for in the NFL, and 30 in the NBA/MLB. That's only 92 places to work, if you have your sights set on those sports. There are thousands of graduates who have a sport management degree looking for those jobs. In addition, there are tons of communications/journalism/business majors that want in the industry as well.</p>

<p>You don't "use a degree". You apply your degree and the knowledge you gain in school to your job. It's all about networking, a term that if you don't know it by now will become in your daily vocabulary. If you network, if you go out and give employers reasons to hire you, they will. There are hundreds of applicants for every position, this isn't like most industries where there will be a handful. To get an interview, you need contact information. To make them offer you the internship, you need to sell yourself.</p>

<p>A2 is right. it's what you make of the degree and what connections you make. nothing in the industry will be handed to you because it is so competitive</p>