Start-up w $1.8 mil seed funding taking on college admissions consultants.

I agree with @hanna Often, admitted students or new freshmen are offering all sorts of advice. Some of it is truly solid. But some, is pure speculation – their sample size (themselves) is too small to derive much meaningful info. A larger collective (which include people long involved in college advising/recruiting and wise parents), such as here on CC, is more valuable.