State flagship financial aid: merit or need?

[Zinhead]

You can’t just look at what they do today. You have to look at what they did 40, 30, 20 years ago to get to the point of being prestigious enough that you can attract 30+ ACT students at full pay.

UNC-CH used low OOS tuition to build up their reputation and student body decades ago. They don’t have to do that today.