Didn’t we already know this? We always tell students to create their portal accounts, open emails, etc…
I think you’ve really got to question the value of the data they are amassing.
No one in our house has logged on to the University Of Chicago website for two years yet there’s rarely a week goes by we don’t receive at least one piece of mail from them. I have twins, one of who has zero interest in all female colleges, the other has researched two quite seriously online and taken a campus tour and attended an info session. Guess which one gets bombarded with mail from the two women’s colleges? ?