Study Abroad Essay

<p>Does anybody know how important the essay is in an application through my home university to study abroad? I know I can't get answers for my university specifically, but in general?</p>

<p>The prompt is:
[quote]
Please use the space provided to explain why you want to participate in the proposed international program through the University of Miami. What academic, career, and personal goals will the program fulfill? Your statement should be between 300 and 700 words.

[/quote]

I'm not sure if there's a particular angle from which I should write in order to answer it in the most favorable way.</p>