Perhaps you are referring to MA, where the “tuition and fees” amount is mostly “fees”, so that “full tuition [but not fees]” merit scholarships and the New England regional discount are not that big of a discount.
http://www.umass.edu/bursar/tuition/undergraduate-ma-resident-full-time
http://www.umass.edu/bursar/tuition/undergraduate-non-resident-full-time
http://www.umass.edu/bursar/tuition/undergraduate-ne-regional-program-full-time