<p>NY Times Article about Naviance <a href="http://www.nytimes.com/2006/01/15/education/15weadmi.html?adxnnl=1&adxnnlx=1137466939-/nKVTZylzcyG2mVlOhq+Lg%5B/url%5D">http://www.nytimes.com/2006/01/15/education/15weadmi.html?adxnnl=1&adxnnlx=1137466939-/nKVTZylzcyG2mVlOhq+Lg</a>
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Naviance was founded in 2002 by Stephen M. Smith, a graduate of Brewster High School, and two partners, with an initial investment of about $11,000, 3 employees and 90-odd customers. Based in Washington, it now has a staff of 16, with a customer list of 1,500 high schools nationwide, as well as about 85 in 24 other countries, according to Mr. Smith. The software company is managing college-admissions data for 230,000 students this year; a total of 1.3 million students have used the system since it started, he said.
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But if price is any factor, it seems poised to grow. School districts pay $600 to $2,000 a year each for the service, Mr. Smith said, depending on how much of it they use.
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Seems like a relatively good value, considering what it allows the schools to accomplish.
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It tracks every student's application process, manages transcripts and recommendations, prepares midyear and admissions reports, stores scholarship information, and easily allows guidance offices to e-mail different configurations of students and parents. A prized feature, a scatter graph, also lets applicants judge their likelihood of success by comparing themselves with an anonymous pool of graduates and classmates who have already been either accepted or rejected by specific colleges.
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