<p>Does a Master’s make a difference in industry? Yes. These folks tend to have a little bit easier time getting interviewed and hired, and tend to be taken more seriously from the start on the job. And its a great degree all on its own. As was posted, often people take a job first, and then later go back for a masters. </p>
<p>I should clarify my statement based on your comment "I’m leaning towards Cal Poly more because of the job opportunities. That is my main goal. " </p>
<p>The name recognition factor comes in during the resume review process for an interview. The more recognized the name, the more likely the interview. At least until you have some years on the job so experience kicks in. Once on the job, some places still keep the biases, but most look more towards how good you do the job.</p>
<p>As was also brought up, it depends on where you apply. In Si Valley, and California in general, SLO has earned its rep. But the further you go from the state, the more likely people are to recognize the larger schools, and the schools with big reps. Not sure if UCSB qualifies here, probably depends on the program.</p>