The College Board is licensing the personal data of students taking the SAT to colleges

I have to admit, with everything that is involved in the entire college preparation process, I can’t gin up much frustration that my child received a few more pieces of mail from colleges.

He receives mail from apparel companies, credit card companies, and coupon companies. Receiving extra mail from universities seems like the good side of a bad thing (junk mail.) If I can’t teach him to ignore junk mail by age 17, I have bigger things to worry about than Ivies tricking him into believing he can get into their club.