The Internet might play a role but there are many components to this…big rise in overseas students who can pay ful price and perhaps even more, a drive among schools to drive up the number of applicants so that they can look more competitive in the stupid rankings. We were inundated with milers from colleges. I counted them back when there were 350; we’ve received at least a couple dozen more since then. At least five mailers from Stanford, as though we weren’t going to know they existed beforehand.