<p>I feel the question the OP asked misses the point of the essay. It cannot be objectified; it is the subjective factor in the application. It is you - your ability to think, to write, and to (indirectly) prove your qualifications for admission.</p>
<p>Your essay doesn’t necessarily have to deal with a topic which you are incredibly passionate about as much as it needs to deal with a topic your personal experience has given particular insight into.</p>
<p>An essay can make an application. If you were to pick, I believe it’s more important to choose a subject matter which you can describe critically and thoughtfully than simply to prove you can write an enticing story. Personally, I’d advise you do both, but in the order I listed them. You won’t get too far if you’re writing without an idea.</p>
<p>I’ll leave you with a quote:
If it takes a lot of words to say what you have in mind, give it more thought. Dennis Roth</p>