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<p>This is correct imo (assuming good grammar).</p>
<p>The essay is an opportunity to distinguish yourself from other applicants, to show what kind of presence you would be on campus, in class, in a dorm. </p>
<p>Therefore, a helpful essay will imo be personal, detailed, honest, and revealing. As the link said, a helpful essay won’t be a McDonald’s essay. Theoretically, as a target, it will be an essay that no one else on earth could write. </p>
<p>A good topic for you will be one that allows you to be personal, detailed, honest and revealing. Having a topic that no one else ever heard of, say, gecko racing in Antarctica, is not important. It’s not the topic, it’s what you do, what you reveal, with the topic. </p>
<p>To answer your question: imo “focus on conveying the existence of your writer’s voice and personality.”</p>