<p>pyewacket, it's amazing just how many of those brochures and pr materials get sent out during the year - and most likely most of it gets tossed into the circular file - I also get inundated with e-mails which must be a lot less costly to produce and distribute.</p>
<p>Interesting to note that according to a recent survey, conducted by Noel-Levitz, college brochures are still in high demand so it does not seem likely that we will go paperless anytime soon.</p>
<p>The E-Savvy Class of 2007: Second Annual E-Expectations Survey Reveals Strong Interest in Social Networking on College Web Sites, Continued Value of Brochures:</p>
<p>"Prospective college students are open to cutting-edge recruitment efforts that employ the latest social networking technology, according to a new study by Noel-Levitz, the leading higher education consulting firm in North America, James Tower, a recruiting communications firm, and the National Research Center for College & University Admissions (NRCCUA), a non-profit education research organization...</p>
<p>"Engaging the Social Networking Generation," a 2006 study of 1,000 college-bound high school juniors, reveals new ways colleges and universities can effectively communicate with prospective students using the technology they prefer. The study provides an overview of findings and represents the first of a three-part study series examining the changing face of e- recruitment. Two additional e-recruitment reports -- on Hispanic students and on graduate students -- will be available later this year...</p>
<p>"The 2006 survey reveals that more and more, the Internet is serving as a social network for high school students. "Students appear to be open to multiple communication avenues. Students were fairly evenly divided on the topic of printed college brochures versus Web sites. Fifty-six percent said they preferred Web to print, while 44 percent said they preferred reading brochures in hard-copy. However, 64 percent of respondents said they would like to receive college information in the mail compared to 36 percent who stated a preference for e-mail. That means that while schools may be eager to go entirely paperless and send all communications via e-mail or some other electronic means, paper still has a role to play in outreach and recruitment efforts."</p>