<p>To me the bottom line is that the colleges at some point will reach a cost benefit point where they simply won’t put the admissions counselors through what it takes to wade through all these applications and they simply won’t “hire more” admissions counselors and they simply won’t care about another 10th of a percent in SAT scores, yield or any of that. So in the long run with these handful of schools, the kids are harmed, not the schools. I don’t blame the media. I don’t blame US News & World report. The problem lies squarely with the parents and the kids. And yeah, it’s really not all that far of a stretch to compare the process of purchasing a car to purchasing a college education…really, it’s quite a nice analogy.</p>