I’m most familiar with selective D3 schools, and I know that most of them have admissions screen applicants before the coaches can say who they want, so I don’t think that at most of those schools, athletic recruits are lowering academic standards. But in pools where there are MANY more qualified applicants that places for them, it does seem extraordinary that the Admissions Offices cede their decision-making authority to coaches who are basing their decisions on who gets those prized spots based on who can run or swim fastest, or who’s left-footed on a soccer pitch, or who can throw a ball faster. Sure, there is hard work and perseverance involved in perfecting those skills –as well as natural talent, the right body type, peaking at the right time, and in some cases, the luck of avoiding injury – but there are plenty of kids who achieve at similar levels in things that schools do not value the same way in terms of admissions. These included sports that the schools don’t offer (such as figure skating), music, etc. They also include the kids who worked just as hard but were #3 of #4 on their team, not #1 or #2. Or the kid who chose a more competitive sport. (In our small community, I have seen two kids from our small school “re-direct” from gymnastics to pole-vaulting simply because of the perceived recruiting possibilities. While I was amazed at the time, being strategic seems to have paid off for both of them. )
I suspect that it’s hard to hire coaches if you don’t’ give them this right, and it’s easy to argue that athletes play a valuable role on many smaller campuses, bringing together students whose commonality is their sport rather than their major, their SES, etc. Parents who have watched their kids refine their athletic talent naturally think that they have “earned” their admission, and to be fair, applying as a recruit is complicated in that you’re trying to find a place where you can thrive as both an athlete and as a student. But if your child has been spending all of his/her time in the dance studio or practicing the clarinet, it’s hard to understand why dedication to a sport is somehow more “worthy” than that.
While there is plenty of anecdotal evidence about giving (and if you played on a college team, you probably get sport-specific e-mails and solicitations to “connect” you to that), I saw research in a professional capacity that showed that having been a college athlete was, in general, not linked to strong alumni giving. (I don’t recall the entire set examined but know that it included at least one Ivy.)
I do think this is a problem for applicants, and I am realistic about how many kids would like to be able to play at the college level but simply are not good enough, and to me, it seems unfair. But I’m not really sure what the fix is at ones where this practice is so firmly entrenched.