This university is notifying students of acceptance on Snapchat

"High school students across America are nervously awaiting their college acceptance letters at present. However, one university is taking an unorthodox approach to the process.

The University of Wisconsin-Green Bay (UWGB) is trying to reach students on an app young people know and love: Snapchat. It also makes the nerve-racking wait that bit shorter. After all, a snap arrives quicker than a letter." …

http://www.digitaltrends.com/social-media/snap-university/

Beloit College is doing the same.