<p>Other than for the wide range of production values, these halftime ads do seem to all follow the same script. But the print materials that HS students receive at their homes are wildly different, often creative, and sometimes off-the-wall bizarre. I wonder why the halftime ads are so formulaic? Perhaps because they’re aimed at a broader TV audience and student recruiting mailings are aimed at teenagers? Or maybe it’s because they all come from big-time football schools, which are less likely to be avant garde. The most creative print materials that I recall came from the U. of Chicago and Swarthmore - two schools that don’t have televised halftimes.</p>