Thoughts on a Marketing Major

<p>I hear so many goods or bads associated with business majors. I usually get it's a good major and it's good for creative people (like me) but I also hear it's a lower major, inferior major, slack major, etc. So is it hard to find a marketing job? Is it bad to major in marketing ? Also I am double majoring in Marketing and Accounting. Let me know what you all think please. </p>

<p>My youngest son graduated with a degree in marketing this past spring. He had no trouble landing a VERY good job. He loves what he does.</p>

<p>Christian, </p>

<p>Well, as I state a lot on these forums, a degree does not in and of itself get you a “good” job, good in this case let’s say is defined as a job that provides middle class level of income and benefits. </p>

<p>A good job is based on:</p>

<ul>
<li><p>Having prior lower level experience with good results within the area, most likely 2-5 years of experience</p></li>
<li><p>Having a relevant degree in the area </p></li>
<li><p>Having relevant quality references to verify your competency</p></li>
<li><p>Having a great network of insider information to see all current and new job openings within the area, most of which are not posted on the major boards (like Monster) but are included on industry niche job networking sites, clubs, associations, etc. </p></li>
</ul>

<p>With that said, if you understand that you should be able to answer most of your questions. In relation to the business degree, a business degree (let’s assume you mean in Business Administration or Management) is very broad and touches on a number of different business concepts all within one degree. It’s not “quite” the liberal arts degree, but it’s vast coverage makes it less specific in honing in on specific skill building. </p>

<p>The best business major is Accounting or Finance, period. Even if you prefer to go into a Marketing role, you can also minor in Marketing. With the Accounting or Finance major, the major Marketing concepts you will touch on regardless as you complete the degree anyway. </p>

<p>If you are seeking a Marketing position you want the following:</p>

<ul>
<li><p>2-5 years of solid sales agent or marketing related experience with excellent results</p></li>
<li><p>Excellent references</p></li>
<li><p>Then your degree, which again you can go after Accounting or Finance and minor in Marketing. Being a Marketing Manager means you would have to manage costs and budgets, so having the Accounting related degree combined with the Marketing/Sales experience is excellent. </p></li>
</ul>

<p>My youngest son graduated with a degree in marketing last spring. He has a wonderful job with a tech startup helping them grow and loves every minute of every day. He loves that every day has new challenges that require him to think creatively and use all the skills he has acquired both in school and from his internships. His pay is better than very good–he is off the family payroll–and he is able to afford all of his needs and even some of his wants.</p>

<p>It may not be a bad idea if you can pair it with a second major so you can better your chances of finding a job after college. Having experience and a good GPA also matter, but having a cross sectional understanding of business also helps you when searching the job market. </p>

<p>It also depends on how strong your university’s program is in marketing. Do they have special networking events? Do people come speak on campus? How involved are your advisers? These kinds of things can seem trivial but can really make a difference in your experience, knowledge of the field, and meeting the right people who can help you get the job you really want. </p>