<p>Phuriku pointed towards solid trends in the Chicago landscape, but I also think that there are a few more aspects at play. Here are my hypotheses as to why Chicago's been on such an upswing:</p>
<p>Two general trends:</p>
<p>1) There's a surge of interest in big-city schools. It seems like a lot of top colleges have seen an upsurge in applicants, but I'm willing to bet money that schools in urban locations have seen comparatively more applicants than schools that are not in urban locations. </p>
<p>2) Our neo-gothic campus, which was "gloomy" ten years ago, is now "Harry Potter." Yes, I think there's a notable J.K. Rowling effect.</p>
<p>One U of C-specific trend and its consequences:</p>
<p>1) The major renovations made to improve undergraduate life that took place and continue to take place. With the "watering-down" of the core, Ratner Gym, Max P, Bart Mart, the 173 bus, etc., the U of C stimulated campus life and made the school more unilaterally appealing. At the same time (so I'm told from professors and staff who have been here for years) the academic demands have remained more or less constant.</p>
<p>With more appeal, the school becomes more selective, and with a higher selectivity, admissions can choose stronger students (or, at this point, not choose strong students too). Stronger students who can manage the workload are going to be happier than weaker students who can't manage the workload as well, and as a result, I don't think the U of C carries the stigma for being such an unhappy place any longer, because the students who are admitted and end up coming can do the work. It sounds like that hasn't always been the case.</p>
<p>Other possible trends:</p>
<p>1) With increased "Ivy Hysteria," Ivy-alternates become more popular. This has been an ongoing trend (books like "Colleges that Change Lives," "The New Ivies," etc.) but I think that a rise in applications to Chicago mirrors the rise in applications to schools like Vanderbilt, Georgetown, Notre Dame, Northwestern, et. al.</p>
<p>2) A re-emphasis on the importance of a pure liberal arts education. (Reed's and St. Johns' rise in applications could tandem Chicago's).</p>