<p>college123456789,</p>
<p>You've got a great selection of schools to choose from, and of that list, I would, as a personal preference, put USC/Marshall on the bottom of the list. Part of the reason is purely "bang for the buck". I think Berkeley/Haas is much better and has more of that "wow" factor you think might be important; however, it costs half as much in cost of attendance (assuming you are a CA resident). It's a beautiful campus, and it's a great school/program, but if you're comparing against the other 3 programs, it falls precipitously in more than one respect. The one difference for Marshall is that it's a 4-year program (vs. 2-year for Haas and Goizueta, and 3-year for Ross). Note that I don't think the 4-year program is necessarily an advantage.</p>
<p>I am most familiar with Haas and Emory's Goizueta, and I think the preparation would be very solid. This said, there's no denying the strength of UM/Ross. Each has its own advantages/disadvantages. Simply getting into a pre-req Econ class at Berkeley, along with the 700 other students, is a challenge in itself. Also, it's a bit more competitive to get into the Haas 2-year undergraduate program, only to find faculty resources to be less than ideal. But still, it's Berkeley/Haas, and you'll find that it has tremendous stature. Comparatively, Emory/Goizueta's 2-year program is easier to gain admittance for your junior year, and it is tremendously enabling, so long as you are willing to put out the effort. Recruiting at Goizueta has been rising in recent years. I like Berkeley for its access to many Bay Area companies, and I like Goizueta for its access to Atlanta's prominence as the hub of the Southeast. I think UM has a great tradition as a school, but for me, I dislike the cold weather, and I think it has a disadvantage in its proximity to vibrant companies nearby. Most of the companies that might offer joint academic/industry programs during the school year are largely manufacturing companies, and there is certainly not the diversity of either the Bay Area (financial services, high tech/software, biotechnology, consumer electronics) or Atlanta (manufacturing, banking, transportation, telecommunications, consumer goods). Also, consider that many students who attend a school may possibly choose to stay in the area. Here's where Berkeley/Haas has a distinct advantage in being situated in the SF Bay Area, but again I'll admit to bias since I live here. </p>
<p>Notwithstanding what I've said, let me say that my ultimate bias is that I don't necessarily believe in a BBA. I'm more likely to be impressed by an Economics major with a breadth of knowledge and smarts in knowing how to think critically and being able to quickly size up a problem and solve it. In assessing candidates for professional to senior-level management positions (including C-level executive roles), beyond a glance at the school (and yes, I give points to Haas vs. Podunk State U.), I'm more interested in the person and the demonstrated abilities/experience. If you build a foundation of breadth by expanding your scope of knowledge, it will help you to "see" opportunities that others may be ignoring. Knowing the infrastructure of how business is conducted is fine, but more importantly is that you will have to immerse yourself in specific business/industry content to be truly effective. For instance, just understanding the regulatory impact in the healthcare industry is a full-time job in itself.</p>
<p>Coming out of school, you will need to convey promise and potential. Here it helps to know that the business school has a prominent recruiting presence, and all of your schools have that. It gets your foot in the door easier, but that's it. Don't depend on the reputation of ANY school as an an avenue of entitlement. You'll be sorely disappointed. Inside of 5 years in the professional world, most hiring authorities will look for established directions and emphasis/focus in segments of interest. It's a big world out there, and with increasing specialization in all industries/fields, you can't be all things to all people. Better to know that you've developed good practices and are applying yourself to make contributions that are measurable, value-added and have impact within your organization. In 10-15 years time, as you've entered into middle (perhaps senior) management roles, you will be evaluated on business judgment, leadership, interpersonal communications and organizational effectiveness. All of these attributes are gained by experience (none are genetically built-in), which in turn come about through taking advantage of opportunities as they come during one's career. </p>
<p>What's the bottom line? The bottom line is don't worry about the specific school. Go where you will be happy (because if you're not, your academics will suffer). Go where you feel there is the best fit for exploiting the academic, internship and interactive/joint program opportunities that will feed your motivation. It's only the beginning, and you will find that when you're about 28 years old (median age of MBA students), you may have discovered enough interest to enroll in a full-time MBA program to fully leverage the direction you want to invest in for the next phase of your career. By then, perhaps you'll know that you really do enjoy finance, and consider Wharton; or you really like marketing and consumer goods, in which case you might apply to Northwestern's Kellogg School; or you love the blend of Internet, high-tech and entrepreneurship, and decide to apply to Stanford's MBA program. You're at a starting point, and there's a long ways to go in the journey. Have a map, but don't be afraid of taking some side roads to explore. Develop and set value goals. Find the happy balance in mind, heart and soul. Know that the only constant will be change, perhaps more than you can imagine. Good luck!</p>