The “ZooMass” reputation dates back to the previous century. I haven’t heard that term for over a decade.
In the previous century, the Massachusetts public school system was overshadowed by the private sector. The primary land grant university (MIT) is private and there are a crazy number of private colleges and research universities.
UMass Amherst was also designated a land grant college, but it was focused more on the agricultural portion of the land grant mission because it was located in the rural part of the state.
Around the turn of the century, sentiments started to change. Counter to national trends, Massachusetts started increasing its funding to the public system. UMass also started raising it’s own funds more aggressively. It executed a billion dollar capital initiative early in this century and now has a $300M endowment (a little bigger than UCSB). It has lots of new infrastructure, including a new life sciences center and an Honors College “campus within a campus”. A new integrated design building is nearing completion.
Admissions standards have been rising steadily for a couple of decades bolstered by more aggressive out-of-state recruiting and increased appeal to in-state students. In our academically snooty town in the suburbs of Boston, some of the kids who once attended Ivies and NESCAC schools are now attending UMass Honors. Typically they sit above the financial aid threshold, but cannot afford to pay full price.
An attempt to raise the profile of the school by moving up a level in football has been largely unsuccessful to date. Hockey is really big at the college level in the Northeast. In general, the professional sports scene is bigger than the college sports scene in Massachusetts, so school spirit tends to manifest itself in other ways.
The town of Amherst has been rated a top college town and there is a cluster of colleges (including Amherst) in the area called the “Five College Consortium”. It has a “rural New England” feel. Cross enrollment is possible among the schools, but I don’t know how often students take advantage of it. After a visit, my son asked “why do people pay Amherst College prices to take courses at UMass, when they can pay UMass prices to take courses at Amherst College?” The UMass students did say that Amherst College has a yoga class that is popular with UMass students and that Amherst College students do take some science courses at UMass.
The food is amazing and may be the best in the country. It would make it worth the trip if you were closer.
If you do come visit allow some time to see Boston. It is a small, walkable city with lots of history. Closest match on the West Coast would be San Francisco. Amherst is couple hours drive from Boston.
Good Luck!