This has been all over my FB feed. I have neither seen nor heard any evidence that the student is getting a “cut.” I also have no idea what “portion” from every shirt is being donated to the bullying charity. What percentage is it, exactly?? It’s akin to a school saying “80% of our students receive financial aid!” Looks good on paper, but that claim can be made if a school gives 80% of your students twenty bucks each.
On one hand, it’s much more uplifting than much of what I read on FB. On the other hand, it seems a bit opportunistic by the university to me?? Maybe I am a cynical old woman.