UC-Davis spent $175,000 trying to make sure you never saw this

[CaliCash]

Statement from UC Davis:

https://www.ucdavis.edu/news/statement-uc-davis

As part of this overall communications strategy, it is important that the excellent work underway at UC Davis with respect to educating the next generation of students, pursuing groundbreaking research, and providing important services to the State is not lost during a campus crisis, including the crisis that ensued following the extremely regrettable incident when police pepper-sprayed student protesters in 2011. Communication efforts during this time were part of the campus’s strategic communication strategy. In fact, one of the main objectives during this time was to train staff on how to effectively use digital media to improve engagement with our stakeholders.