<p>Is this the reason why UChicago put so much money into advertising this year? It paid off for them, as they had 10,000+ EA applicants and 13% acceptance rate (with a projected 9% overall rate for the class of '17), but it seems like a Machiavellian stance to take in order to increase their selectivity. Of course, I’m not one to debate the morals behind the college admission process.</p>