<p>I'm a San Diego native living in Atlanta and hoping to return to California for college (graduating HS in 2016)
UCLA and UCSB both have Business Economics, but I'm not sure if that's the right fit for the career I'd like to pursue... I'm interested in marketing/advertising, my dream job being a product manager, though I'd like my major to be flexible.
Would a Business Economics major and a Communications minor be fit? neither school has a straight business major.</p>
<p>Economics is a great degree for marketing, second only to marketing really.</p>
<p>You will cover a lot of the same themes about consumer demand and managing data. It will just be less, you know, extroverted and marketting-ish.</p>
<p>Does UCSB still have a business econ major? I thought they have either normal economics or economics for accounting.</p>
<p>I graduated from UCLA Economics and am a marketing manager. You can msg me if you have specific questions. A ton of my marketing manager friends majored in Econ (various schools including UCI).</p>
<p>I would almost say, along the same lines as discoinferno, that Econ is almost even a better fit for marketing than the marketing major.</p>
<p>I feel as though the marketing majors are not as good at marketing. Marketing in 2013 requires that you are using the most up to date techniques in marketing. The marketing curriculum in schools is behind what companies use now, not that I’ve ever taken a marketing class in school. Econ is the same no matter what year you’re in, and fits nicely with marketing.</p>
<p>I think, however, this might not be due to the curriculum, and might just be because Econ is an objectively harder major than Marketing, which is considered easy (as easy as Communications).</p>